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| What are the different methods of advertising or doing promotions? | | | Every owner receives a professionally produced advertising package that is specifically designed to increase your business. The package includes:
Full-color Circulars - The results of a national study of retail shopping habits show that of all advertising media, circulars are customers` biggest influence indetermining where to shop.
Newspaper Ads - An assortment of ad slicks designed in such a way that you can customize the ad with your local name.
Ready-to-use Radio - You`ll get two 60-second commercials designed to increase rentals. These spots can be tailored to your market by adding an advertising message and/or sale items.
Local Television Advertising - You will be able to "piggy-back" on the National TV Advertising campaign by placing the commercial on your Local Cable Channel and tagging the end of the spot with your store’s name.
Advertising Calendar and Planning Worksheet - Map out your entire year`s advertising and promotional plan, with the help of our experienced Marketing Specialists.
A `Grand Opening` Kit and Marketing Manuals - Each new owner gets a `Grand Opening` kit which includes banners, ribbons, balloons, giveaway items and a marketing manual designed to help you market your business more effectively.
Yellow Pages - As an owner, you will receive an additional discount on display ads when placed through an authorized yellow pages agency. The agency will also help to design your ads and make recommendations for listings.
Marketing Information - To help complete your marketing program, you will receive information on how to place media, how to work with outside advertising resources, and many other helpful suggestions to market your store. | | | | What does co-op advertising entitle me to? | | | 20% of Royalty Fee available for 50/50 Co-op Advertising
10% Discount on Yellow Pages Advertising
Placed with our National AgencyTDM-Targeted Direct Marketing - A mailing program that allows members to identify and reach specific customers with messages that are appropriate to them. | | |
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